Off-Page SEO Specialist

Domain authority isn't built by accident — it's the result of hundreds of deliberate conversations, pitches, and placements with the right publishers. As our Off-Page SEO Specialist, your job is to get Tripandstays mentioned, linked, and referenced across the web in ways that actually move the needle. That means prospecting the right sites, writing outreach that gets replies (not ignored), and building relationships with travel bloggers, journalists, and digital publishers that deliver links worth having. This is a role for someone who's comfortable with rejection, persistent without being annoying, and genuinely curious about what makes a high-authority backlink different from a useless one.

• Identify and prioritise link-building opportunities: guest posts, niche edits, resource pages, broken link building, digital PR • Write and send personalised outreach emails — track open rates, follow-up sequences, and reply rates • Build a pipeline of relationships with travel bloggers, lifestyle publishers, and content creators • Monitor our backlink profile weekly in Ahrefs — flag toxic links for disavow, track new acquisitions • Report on link metrics that matter: Domain Rating, referring traffic, anchor distribution • Brief the content team on linkable asset ideas: data studies, tools, visual content that earns citations • Reverse-engineer competitor backlinks and replicate the best ones

• 2 years of link building or off-page SEO experience with real results to show • Working knowledge of Ahrefs, Moz, or SEMrush for backlink analysis • You've done cold outreach and have a sense of what makes people respond • You know the difference between a DR 70 link that matters and a DR 70 link that's spam • Organised — you track everything in a spreadsheet and never lose a follow-up • Strong written communication: your outreach emails are personalised, concise, and professional

• You've placed content on travel or lifestyle publications before • Experience with digital PR: pitching data stories or studies to journalists • Understanding of anchor text strategy and how over-optimisation hurts • Existing relationships with travel bloggers or publishers

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