Manager — SEO

Organic search is one of the highest-leverage growth channels in travel — and we're nowhere near realising its potential at Tripandstays. We have thousands of hotel pages, destination guides, route pages, and blog content sitting on the platform. The infrastructure is there. What we need is someone who can look at that and see the roadmap: which pages need fixing, which keywords we're leaving on the table, which technical issues are silently tanking our rankings. This is a strategy-and-execution role. You'll own our SEO P&L — setting direction, getting your hands dirty in GSC and Ahrefs, and working directly with engineering and content to ship fast.

• Audit our current SEO performance and build a 6-month roadmap with clear traffic and ranking targets • Own on-page SEO across all page types: hotel listings, city pages, destination content, blog • Partner with engineering on technical fixes: crawl issues, Core Web Vitals, schema markup, internal linking at scale • Lead our content SEO strategy — identify keyword gaps, brief the content team, track performance • Drive off-page growth: PR-based link building, travel publisher outreach, competitive backlink replication • Monitor weekly via GSC, Ahrefs, SEMrush — flag drops fast, capitalise on wins faster • Report to leadership monthly with clear attribution: traffic, leads, and bookings from organic

• 4–5 years in SEO, with at least 2 years owning strategy for a content-heavy or e-commerce site • You have a case study — a site where you drove measurable organic growth • Expert-level in Google Search Console, Ahrefs or SEMrush, and Screaming Frog • Strong technical SEO: you can talk to developers about canonicals, hreflang, rendering, and site speed without needing to simplify • You've worked across both editorial content SEO and programmatic page optimisation • Analytical mindset — you make decisions from data, not guesses

• Experience with Next.js or React-based sites and their SEO quirks (SSR, hydration, dynamic rendering) • You've done programmatic SEO at scale — thousands of pages, templated but optimised • International or multilingual SEO exposure • Travel or OTA industry background

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